Toby Keith
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Toby Keith Biography
Toby Keith spent the '90s as a solid, workmanlike country star
who met with considerable chart success, yet never quite broke free of
the neo-traditionalist pack to become a household name like Garth
Brooks or Alan Jackson. That all changed in 2002 when he recorded
Courtesy of the Red, White and Blue (The Angry American), a response
to September 11 that became one of country's most highly charged
political statements since Merle Haggard's Okie from Muskogee. The
media furor ensured that even people with no knowledge of country music
still knew him as the guy with the 'boot in the ass' song, and helped
make Keith a genuine phenomenon. Yet he'd been recording for nearly a
decade prior and already had several chart-topping country singles to
his credit.
Keith was born Toby Keith Covel in Clinton, OK, in 1961 and grew up
mostly on a farm in Moore, near the outskirts of Oklahoma City. He took
up guitar at age eight, inspired by the country musicians who played at
the supper club his grandmother ran. He listened to his father's Bob
Wills records and fell in love with Haggard's music. He worked as a
rodeo hand while in high school, and after graduation, he found work in
the nearby oil fields. In the meantime, he formed the Easy Money Band
and played Alabama-style country-rock in area honky tonks. After about
three years, the oil industry hit a major downturn, and Keith turned to
playing semipro football for a USFL farm team, even trying out
(unsuccessfully) for the short-lived league's Oklahoma City franchise.
Following two years as a football player, Keith decided to focus on
music and adopted a much more rigorous touring schedule. He cut a few
records for local indie labels, and his demo tape eventually found its
way to onetime Alabama producer Harold Shedd, who helped Keith land a
deal with Mercury.
Keith's self-titled debut album was released in 1993 and made him an
out-of-the-box success with its chart-topping single Should've Been a
Cowboy. Three more songs from the record -- Wish I Didn't Know Now,
A Little Less Talk and a Lot More Action, and He Ain't Worth
Missing -- made the Top Five, and the album sold over two million
copies. Who's That Man, the lead single from his second album,
Boomtown, was released in late 1994 and became his second number one;
Boomtown hit stores in early 1995 and went gold on the strength of
further Top Ten hits Upstairs Downtown and You Ain't Much Fun.
Keith followed it later that year with the holiday record Christmas to
Christmas and returned with the proper album Blue Moon in 1996. Its
first two singles, A Woman's Touch and Does That Blue Moon Ever
Shine on You, went Top Ten, and the third, Me Too, gave Keith his
third number one, also helping the album go platinum. Released in 1997,
Dream Walkin' marked his first collaboration with prolific producer
James Stroud, with whom he would work regularly from then on. We Were
in Love and the title track were both Top Five hits, as was I'm So
Happy I Can't Stop Crying, a duet with Sting. However, Keith longed
for an even bigger breakthrough, and he was growing dissatisfied with
Mercury's promotional efforts. In 1999, he left the label and followed
Stroud over to the Nashville division of DreamWorks.
Keith's label debut, How Do You Like Me Now?!, appeared in late 1999
and started to bring him the wider recognition he felt poised for. The
title cut went to number one on the country charts and brought him his
first Top 40 pop hit; its follow-up, Country Comes to Town, went Top
Five, and You Shouldn't Kiss Me Like This also hit number one.
Overall, the album had a rough, brash attitude that helped give Keith a
stronger identity as a performer. It was also the first to bring him
those long-desired major industry awards, when in 2001 the Academy of
Country Music named him Male Vocalist of the Year and named How Do You
Like Me Now?! its Album of the Year. In the meantime, Keith became more
visible in the mainstream media, making cameos on Touched by an Angel
and in a Dukes of Hazzard TV reunion movie as well as co-starring in a
series of telephone commercials. Later in 2001, his follow-up album,
Pull My Chain, became his first to top the country charts and also his
first Top Ten pop album. It spun off three number one singles: I'm
Just Talkin' About Tonight, I Wanna Talk About Me, and My List.
Keith was already a burgeoning superstar when he recorded Courtesy of
the Red, White and Blue (The Angry American) in the summer of 2002. A
raging response to the September 11 terrorist attacks, the song struck
a fierce chord with aggressively patriotic listeners, while others
condemned it as knee-jerk jingoism. The whole controversy came to a
head when ABC News anchor Peter Jennings objected to Keith's scheduled
performance on a network Fourth of July schedule. Keith was axed from
the guest list, and the ensuing media flap proved to be a publicity
coup. Meanwhile, the song went to number one on the country charts and
crossed over into the pop Top 25. All of this set the stage for
Unleashed, which sold like hotcakes upon its release later in 2002,
debuting at number one on both the country and pop charts. Who's Your
Daddy? was a number one country hit, and the Willie Nelson duet Beer
for My Horses also made the country Top Ten.
In 2003 Keith released Shock'n Y'All, which despite its title was
chock-full of enough rough-and-rowdy hits to once again connect hugely
with heartland America. Honkytonk University followed in May 2005, the
same year that Mercury released Chronicles, a collection of three of
his biggest albums: Toby Keith, Boomtown, and Blue Moon. After
departing from Universal and longtime producer Stroud, Keith
established his own company, Show Dog Nashville, and in 2006 released
the label's first record, the number two hit White Trash with Money. A
year later he released Big Dog Daddy, the first album to be produced by
himself. ~ Steve Huey, All Music Guide
Written by Steve Huey